
Media ownership has always been at best a moral grey area; essentially inviting conflicts of interest and bias to creep into the content we view as a society. And as we progress further online, and begin to consume media more continuously and from different sources, the idea ownership becomes more significant than ever before.
The significance is drawn from the idea that knowing who is in control of the media that you are seeing can also help to explain the way in which you are seeing it. In Australia, there is an interesting power balance when it comes to the ownership of mainstream media, with a select few individuals holding power over large amounts of media and production companies. This can be seen below, with an Australian Communications and Media Authority snapshot showing that almost all Australian news and media are owned by NINE individuals and corporations. That’s right. Single digits.

Personally, I try to consume my news and media from varying places, mostly so I am subjected to varying news and content. News wise, it is typically from television , but also through the radio and of course online and social media. Through engaging in different mediums to consume news, it somewhat helps to combat the problems that ownership poses, as by engaging in different sources and outlets you are subjected to a range of different viewpoints and influences. While for the most part I trust my news sources, I am also conscious of the influences that may be behind them. This is even more relevant when considering the internet and social media.
The growing presence of internet news and social media has lead to a 24 hour news cycle, with stories constantly being covered and presented. They are all presented by a multitude of different outlets, and each of these will put a slightly different spin, or take a varying angle than the others. This may be influenced by who owns that particular media, which makes it crucial to consume news and media from as wide an array of outlets as you are able. Failure to do this may see you only consuming one side of a story, or one view on a complex issue, putting yourself in an echo chamber.
And of course this matters. One of the main reasons I watch the news, why everyone watches the news, is to stay informed. In order to do this effectively, we must be informed of all angles, not just that which we may agree with. That is the significance of ownership, the possibility of misinformation. The best way to combat this is to listen to everyone, before forming your own opinions.





